PRIVACY NOTICE

PART 1 – PRIVACY NOTICE

1. About This Privacy Notice
Peter Richards Financial Ltd (“Peter Richards Financial”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Notice explains how we collect, use, store and protect your personal information when you:

• contact us or enquire about our services;
• become or remain a client;
• receive financial advice or other services from us;
• visit or use our website;
• communicate with us by telephone, email, post or other means;
• provide information to us in connection with an application or financial transaction; or
• consent to receive marketing communications from us.

This notice also explains your rights under applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, together with applicable electronic marketing requirements under the Privacy and Electronic Communications Regulations 2003 (PECR).

We may update this Privacy Notice from time to time. The latest version will be made available at: Website: Financialpeterborough.com
2. Who Is Responsible for Your Personal Data?
Data Controller

Peter Richards Financial Ltd

Registered Office:
1 Peterfield Road,
Hampton Vale,
Peterborough, Cambs.,
PE7 8SL

Company Number: 04616171
ICO Registration Number: Z803670X
Telephone: 01733 230396
Email: advice@prfonline.com
Website: Financialpeterborough.com

For privacy and data protection enquiries, please contact:

Data Protection Contact:
Peter R Lammas, Data Protection Officer
Email: prlammas@prfonline.com
Telephone: 01733 230396
3. What Personal Information Do We Collect?
Depending on the services we provide to you, we may collect and process information including:

• your name and title;
• date of birth;
• postal address;
• email address;
• telephone number and other contact details;
• identification and verification information;
• National Insurance number and other identification information where required;
• financial information, including income, expenditure, assets, liabilities and financial commitments;
• information about investments, pensions, insurance policies, mortgages and other financial products;
• information concerning your financial objectives, circumstances, needs and preferences;
• information relevant to assessing affordability, suitability, vulnerability or financial risk;
• employment and business information;
• information about dependants and beneficiaries where relevant;
• correspondence and records of communications with you;
• information relating to transactions and financial advice;
• information obtained for anti-money laundering, fraud prevention and client verification purposes;
• information concerning complaints or disputes; and • marketing preferences and records of your consent or objections.

Where appropriate and necessary, we may also process special category personal data, for example health information where this is relevant to financial planning or the provision of advice.

Where we process special category data, we will ensure that an appropriate additional lawful condition applies.

We will only collect information that is reasonably necessary for the relevant purpose.
4. How Do We Collect Your Information?
We may obtain personal information:

• directly from you;
• from your spouse, partner, family member or other authorised representative where appropriate;
• from your employer or other relevant organisation;
• from product providers, platforms, insurers, pension providers, investment providers or other financial services organisations;
• from professional advisers such as accountants, solicitors or mortgage advisers;
• from credit reference, fraud prevention or identity verification agencies;
• from publicly available sources where lawful and appropriate;
• through our website, online forms or other digital services; and
• from other organisations where you have authorised them to provide information to us.

Where we obtain personal information from another source, we will provide you with the relevant privacy information as required by applicable law.
5. Why Do We Use Your Personal Information?
We may use your personal information for the following purposes:
PurposeTypical Lawful Basis
Providing financial advice and servicesPerformance of a contract / steps at your request
Managing our relationship with youContract / legitimate interests
Assessing your financial circumstances and suitabilityContract / legal or regulatory obligations
Processing applications and transactionsContract / legal obligations
Verifying your identityLegal obligations / legitimate interests
Anti-money laundering and fraud preventionLegal obligations / legitimate interests
Maintaining appropriate client and business recordsLegal obligations / legitimate interests
Meeting FCA and other regulatory requirementsLegal obligations
Responding to enquiries and complaintsContract / legitimate interests / legal obligations
Managing and administering our businessLegitimate interests / legal obligations
Improving our services and systemsLegitimate interests
Managing information security and preventing misuseLegitimate interests / legal obligations
Sending direct marketing where permittedConsent and/or another lawful basis where permitted
Maintaining marketing preferences and suppression recordsLegitimate interests / compliance with legal obligations
Where we rely on legitimate interests, these may include operating and developing our business, providing and improving our services, maintaining appropriate business records, protecting our systems and clients, preventing fraud and managing our relationship with clients and prospective clients.

Where consent is our lawful basis, you may withdraw that consent at any time.
6. Legal and Regulatory Requirements
As a financial services business, we may be required to collect, verify and retain certain information in order to comply with applicable laws and regulatory requirements.

This may include requirements relating to:

• financial services regulation;
• anti-money laundering and counter-terrorist financing;
• fraud prevention and detection;
• identity verification and customer due diligence;
• financial promotions and communications;
• regulatory reporting;
• complaints and dispute handling;
• tax and accounting requirements; and
• requests from regulators, law enforcement agencies or other competent authorities.

Where we are legally required to process or retain information, you may not be able to require us to delete that information immediately.
7. Who May Receive Your Information?
Where necessary and lawful, we may share personal information with:

• financial product and service providers;
• pension, investment and insurance providers;
• platforms, custodians and administrators;
• banks and payment providers;
• professional advisers and authorised representatives;
• solicitors, accountants and auditors; • technology, IT, cloud storage and communications providers;
• identity verification, fraud prevention and credit reference providers;
• compliance, risk and regulatory service providers;
• insurers and professional indemnity providers;
• regulators, including the Financial Conduct Authority where applicable;
• HM Revenue & Customs and other government authorities where required;
• law enforcement and other competent authorities; and
• our professional advisers where reasonably necessary.

Where third parties process information on our behalf, we will take appropriate steps to ensure that personal information is handled securely and in accordance with applicable data protection requirements.

We do not sell your personal information.
8. International Transfers
Where your personal information is transferred outside the United Kingdom, we will ensure that appropriate safeguards are in place as required by applicable data protection law.

These safeguards may include an applicable adequacy decision or appropriate contractual or other legally recognised transfer mechanism.

Further information about relevant international transfers can be obtained by contacting us using the details in Section 2.
9. How Long Do We Keep Your Information?
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, unless a longer period is required or permitted by law.

As a financial services business, certain records may need to be retained for specified regulatory or legal periods. The appropriate retention period will depend on the type of information and the nature of our relationship with you.

We therefore cannot promise to delete all information immediately following a request where we have a legal or regulatory obligation to retain it.

When information is no longer required, we will securely delete, destroy or anonymise it where appropriate.
10. Keeping Your Information Secure
We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include:
• access controls and user permissions;
• secure systems and storage;
• encryption where appropriate;
• staff confidentiality and data protection procedures;
• secure disposal arrangements;
• monitoring and security controls; and
• appropriate supplier and processor due diligence.

No method of transmission or storage can be guaranteed to be completely secure, but we take reasonable and appropriate steps to protect your information.
11. Your Data Protection Rights

Subject to certain legal exceptions and restrictions, you may have the right to:

• request access to the personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request erasure of your personal information in certain circumstances;
• request restriction of processing in certain circumstances;
• object to certain processing, including direct marketing;
• request portability of certain personal information;
• withdraw consent where we rely on consent as our lawful basis; and
• object to processing based on legitimate interests, where applicable.

Your Right to Object to Direct Marketing
You have an absolute right to object to the processing of your personal information for direct marketing purposes.

If you object to direct marketing, we will stop using your personal information for that purpose, subject to any limited processing necessary to maintain a suppression/do-not-contact record so that we can respect your preference in the future.

You can unsubscribe from marketing communications at any time by using the unsubscribe facility provided in the communication or by contacting us.

12. Marketing Communications

Peter Richards Financial Ltd would like to keep you informed about relevant services, financial planning information, events, newsletters and other information that may be of interest to you.

Where consent is required, we will only send electronic marketing communications where we have obtained the appropriate consent or can lawfully rely on an applicable exception.

Marketing consent is optional and is not a condition of receiving financial advice or other services from us.

You can change your marketing preferences or withdraw consent at any time.

13. Automated Decision-Making and Profiling

No Automated Decision-Making
We do not currently make decisions about you based solely on automated processing, including profiling, which produce legal effects or similarly significant effects on you.

14. Cookies and Website Use
Our website may use cookies and similar technologies.

Further information about the cookies we use, their purposes and how you can manage them is available in our Cookie Policy.

Cookie Policy: [https://financialpeterborough.com/cookie-policy/]
15. If You Do Not Provide Information

Some personal information may be required to enable us to:

• provide financial advice or services;
• comply with legal or regulatory obligations;
• verify your identity;
• administer your relationship with us; or
• process applications or transactions.

If you do not provide information that we reasonably require, we may be unable to provide or continue to provide certain services.

Where information is optional, we will make this clear to you.

16. Complaints About Data Protection
If you have concerns about how we use your personal information, please contact us first using the details in Section 2.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent supervisory authority for data protection.

Information Commissioner’s Office
Website: https://ico.org.uk/
Telephone: 0303 123 1113
17. Changes to This Privacy Notice
We may update this Privacy Notice from time to time to reflect changes in our business, the services we provide, legal or regulatory requirements or how we process personal information.

The latest version will be available from: www.financialpeterborough.com and will show the date on which it was last updated.